VERIZON: The Team That Wouldn’t Be Here
Award winning Superbowl Campaign and Content Series.
LAUNCH FILM
A trailer for the film series launched during the AFC and NFC Championship football games and took over the conversation on Twitter.
12-PART FILM SERIES
We combed the country to find our team and the first responders who saved them. Their raw and honest stories aired on television and online and became the emotional heart of the campaign.
THE TEAM THAT WOULDN’T BE HERE
Verizon
Every year, 40,000 Americans owe their lives to first responders. We worked with the phone network millions of first responders rely on to tell the stories of a special few who had been saved — 11 NFL players and a head coach. Their stories became a 12-part film series, 30-minute CBS documentary and an official NFL team that honored the impact of first responders. The film series culminated in a Super Bowl commercial that inspired hundreds of thousands to show their appreciation for America’s unsung heroes.
Results:
#1 most talked about Super Bowl commercial — Twitter Brand Bowl
#1 searched and viewed — AdWeek
#1 watched Super Bowl spot — YouTube
#1 overall digital share of voice — AdAge/iSpot
#5 Super Bowl commercial — USA Today Ad Meter
CASE FILM
Warrior Lacrosse Spot:
Shot this for extremely low budget. Wrote, directed, produced, edited - because I’m a lacrosse player and fan of Paul Rabil.
HEAD TO HEAD
Award Winning TV Show on Mississippi High School Football Rivalry
SHOW INTRO
MY FAVORITE EPISODE (on religion & football)
IF YOU WANNA CRY ABOUT HS FOOTBALL:
last segment of last episode after state championship loss/ season wrap up:
CASE FILM
Tommie Copper Content:
Executive Producer for 2 years creating endless quantities of premium sports documentary content and commercials for their sponsored TV show and website.